Swa started as a cold-pressed juicery in 2016. We set out with the attitude that we will make people of Bangalore lead better, healthier lives because of us. Yay! It went well for a while, then we realised that getting us Indians to consume healthy food was so challenging.

Also, guess, where did Swa’s maximum revenue came from? It was not from the gyms or the health-conscious. It was actually from Bars. Yes. A drink tastes pretty darn good with freshly pressed juice!